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MUMBAI: ESPN is looking to build its brand further in China. The sports broadcaster will launch a Chinese-language monthly magazine in December. It will target the...
MUMBAI As a part of the National Basketball Association (NBA) China Games 2004, the NBA, DisneyHand which is a worldwide outreach programme and Hong Kong Disneyland...
MUMBAI: MTV has churned out five music programmes for international music lovers to feast on: MTV Imported, MTV Live, MTV Hoopla, MTV Alert and MTV Graveyard...
MUMBAI: The National Football League and China’s public broadcaster China Central Television (CCTV) have reached an agreement for the live broadcast of this season’s Super Bowl....
MUMBAI: The History Channel has signed a partnership with the National Basketball Association (NBA) that the network will air two documentaries and get significant on-air exposure...
