Essencemediacom to steer Bayer’s media mandate with a sharper focus on AI, data and precision marke
Mandate spans ATL, full-funnel digital and commerce for five of Leeford’s key brand
The campaign addresses the inequality that exists within Indian households.
The account will be managed and supervised by the MediaCom's Mumbai office.
MediaCom will be responsible for media strategy, planning, buying and implementation for all media