The partnership aims to address specific concerns of Indian consumers.
Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan are the new brand ambassadors.
The next growth of OTT will come from regional content, says brands.
Florence Nightingale, the founder of modern nursing, was born on 12 May in 1820.
E-commerce penetration is expected to cross 10 per cent in the coming five years.
