MX boasts tie-ups with Nazara, Gamezop, Gamespix and Google Games Snacks among others
MX Player recently branched out into short-format video content.
MX TakaTak already has 30 Mn+ video uploads
Brands including Apple, Google, Tata Group went full throttle to celebrate the day.
MX Player launches home-grown short-video app TakaTak
