Music/audio leads the pack in online content consumption followed by news & gaming.
It will be aired on News18 Kannada, ODIA, Tamil, Gujarati, Bangla, Lokmat, and Assam, Kerala
Partnership allows access to the music label's extensive catalogue of Indian music.
The campaign shows noted musicians recall their child memories with the brand's instruments.
The team will be led by Ramprasad Sundar
