The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.
Youtube Shorts will be the primary partner for this edition.
The agency that started with a team of three is today a family of over 350 individuals.
The channel distributed 1,000 high-quality raincoats created by Yashlok Welfare Foundation.
Before this, Srivastava had a stint at SPAG Asia & D Yellow Elephant as chief operating officer.