New creative collective blends AI technology with cinematic craft for premium ad films
The digital advertising veteran, who has spent 15 years scaling the agency from startup to network heavyweight, steps into her biggest role yet
From Wankhede thrillers to Super Over drama, Kohli and Rohit reignite rivalry ahead
New push reframes supporters as family, blending storytelling with on-ground action
Fan-first campaign brings city pride, merch and match-day culture into focus
