The partnership will revolve around the ‘Hair Growth Matlab Power Gummies’ campaign.
It is all set to air from 12 November, Saturday-Sunday at 7 p.m. on MTV and Voot.
The ad campaign is called ‘Morning Time Is Baller Time.’
The partnership combines artificial intelligence with the rhyming sensibilities of hip-hop music.
Bappa Beats will explore a new area each day across the 10 festive days.
