For Channel [V], the radical moment has arrived. The reinvention process it started in 2009 as music channelsfailed to create differentiated content and had to settle for low...
MUMBAI: MTV India, the youth brand from the Viacom18 stable, has entered into a licensing agreement with aerosol, perfumes and cosmetic manufacturer Global Fragrance, to launch...
MUMBAI: Treading the unconventional route yet again, youth entertainment channel MTV has tied up with mens innerwear Crusoe to launch the ‘Roadies’ range of innerwear. The...
MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
MUMBAI: Brands have to learn to be creative across all platforms so that they can engage today’s youth, the most important segment that marketers need to...
