PepsiCo India & South Asia CEO Jagrut Kotecha believes India will serve as the engine of growth
He comes in at a time of fierce - possibly the toughest - compeition in the soft drinks market
Since 2018, Jubilant FoodWorks franchise brand Dominos has had PepsiCo as its beverage partner.
The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign.
The campaign draws inspiration from fans' overwhelming support for newcomers this cricket season.
