Entertainment space is already eyeing on the optimum use of technology advancement.
The platform has seen 150 new brands coming in post lockdown.
Tata Communications global head--M&E talks about growth drivers & bottlenecks for the industry
Effective monetisation remains an unanswered question.
MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren’t willing to pay for content. But of late, discussions...
