A few days back, the brand’s identity upgrade was revealed through a digital campaign.
The campaign's goal is to empower and support those who do not own permanent stores.
Launched two new flavours: Crispy Rabdi and Crunchy Cola.
The campaign is conceptualised by Ogilvy.
'Cadbury Fuse, Bhaari Hai' campaign resonates with the heaviness of Khali's personality.
