78 per cent of respondents had a smart TV out of which 93 per cent used the internet.
The agency amps up its performance marketing team with key leadership appointments across India.
Formerly, Parashar was the president of investments & pricing at GroupM India.
Earlier, he was associated with The Purple Family at Mindshare GroupM.
This is the first-of-its-kind collaboration on Metaverse across WPP India agencies.
