MUMBAI: New Delhi Television (NDTV) is carrying forward its de-risking strategy of reducing dependence on advertising revenues. Higher revenues from programme sponsorship had helped the news...
MUMBAI: ZenithOptimedia India has been appointed as media planning and buying partner by Viber, a mobile app company. The agency which is part of the...
RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to...
MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand...
MUMBAI: What’s common between Amitabh Bachchan, Katrina Kaif and Sachin Tendulkar? Well, apart from their popularity in their respective fields, they are also the most sought-after...