Kantar finds 84 per cent brand recall as microdrama builds daily viewing and repeat pull
Doug Scott joins forces with the market to turn branded content into a full-blown industry pillar
Eloelo Group's microdrama arm bets on Telugu, Tamil, Kannada and Malayalam originals to win South India
Anthony Zuiker and Holywater Tech's Anatolii Kasianov headline a market betting big on microdrama
Speaker outlines hook-cliffhanger formula driving mobile-first storytelling.