MUMBAI: The Ministry of Information and Broadcasting (MIB) has prohibited iPlus TV Telemedia from the promotion of iPlus TV for the purpose of downlinking by any...
Netizens take exception to brand’s choice of words; ads not “wrongly perceived”, they outrage.
Everyone in the ecosystem- from advertiser, agency to endorser have a role to play, says Kapoor.
MIB writes to Twitter & YouTube to remove the offending ads for their alleged obscene content.
It is expected to grow to $30 billion by 2024 from $24 billion currently.
