Viacom18 kids cluster head of marketing Sonali Bhattacharya speaks to IndianTelevision.com.
Influencer integration for inclusive marketing is the road ahead, whether in the real or metaverse
The two companies are said to be in the process of finalising several brand partnerships.
New technologies have now become an integral part of marketing strategies and their ecosystems.
The brand integrations were conceptualised and executed by Wavemaker India.
