Consolidation in the M&E sector is essential for companies such as Zee to stay competitive.
Both companies chief met on Wednesday for potential merger, cited by sources.
Musk is set to close the $44 billion deal on 28 October.
The merger will give Murdoch more control over his media assets and will help the companies cut co
The acquisition follows WPP’s decision to merge Essence and MediaCom globally in April this year.
