The brand campaign is conceptualised by DViO Digital.
Announces tie-up with Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals & Gujarat Tita
Highlights a budget shopper’s dilemma in a brand film conceptualised by DDB Mudra.
The only Indian platform to feature in top 10 most downloaded non-gaming apps worldwide.
The agency will lead digital creative, social and media buying mandate for the brand.