Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means....
Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents...