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Mumbai: WPP announced that it has purchased the remaining 26 per cent stake in MediaCom Communications in India from Sam Balsara and Lara Balsara Vajifdar. According...
Mumbai: WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform...
Mumbai: Bayer has named WPP’s MediaCom as its global full-service media agency. MediaCom global client president and Team Bayer lead at WPP Costin Mihaila will head up the account,...
Mumbai: Riding high on the launch of new channels, the advertising volumes and values of free-to-air (FTA) has grown by 25 to 30 per cent and...
Mumbai: To position Saridon as the first line of defence against headaches for consumers, Bayer Consumer Health has partnered with GroupM’s, MediaCom and mCanvas to launch...
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