The study evaluated identical ads across JioStar’s streaming platform & three other OTTs
Regional TV has delivered growth for broadcasters of late
Media research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional...
MUMBAI: The implementation of the conditional access system (CAS) will definitely make life difficult for media planners and buyers. The opportunities available for advertisers will increase...
MUMBAI: Is programming content more important than the platform? Does airing a movie slightly earlier than a much-promoted blockbuster on a rival channel make a difference?...
