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As an industry, 2011 has seen a creative resurgence last year. Big brands and big agencies did a lot of creative work on big campaigns. There...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
MUMBAI: Walt Disney is stepping up its localisation drive in India. One major push in this: have five locally produced live-action Hindi shows tailored for Disney...
MUMBAI: McDonald’s, food service retailer in association with National Geographic Channel flags of its latest in-store promotion for kids, the ‘Roboraptor Contest’.e McDonald’s outlets across Mumbai,...
Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young...
