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MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands...
MUMBAI: Parle Products has announced its association with CCL- ‘Celebrity Cricket League’ which brings together India’s most popular hobbies- Cricket and Films. The fifth edition...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies. The objective of the campaign is to build “strong” consumer brand franchise amongst the...
