MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: Maxus, a global marketing communications consultancy firm under the GroupM umbrella, has announced two key appointments for its specialist units. Vidur Patney is roped in as the national director experiential...
MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head – business development and partnerships. Additionally, he has also been named as the general...
MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather...
MUMBAI: Rose Huskey has joined the Maxus regional team as Maxus APAC client leadership head. Prior to this, Huskey spent four years as the Maxus Vietnam managing...
