Dutta will oversee the execution of the agency's goals & strategic initiatives.
ESSC's founder & CEO Elisha Saigal will represent SMC in the country
The 'Covid 2.0' campaign amplifies the message of safety during the pandemic
He will oversee D2C strategy and digital proposition in the region
Before this, Joshi was associated with Reckitt, GSK & L’Oréal brands.