The campaign is conceptualised by VMLY&R, in collaboration with Redfuse Media.
The brand logo will be seen on MI players' helmets, caps and kits.
Shankar has moved from Famous Innovations as head of creative.
With #KhushiyaanAapkeRangHumare campaign, Gulco unveiled a range of organic Holi colours
Announces tie-up with Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals & Gujarat Tita
