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Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several...
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising...
Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign...
Mumbai: Gillette India announced on Thursday that it has commenced marketing and selling of Braun® in India. With this latest addition, Gillette India (GIL) now has...
Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital...
