It is seeing an uptick in demand for real-life experiences from consumers.
Campaigns go regional as brands aim to better connect with consumers ahead of the festive season.
We carry forward our weekend special series of informal tete-a-tetes with industry execs.
The new stylish and sustainable collection has been made from recycled plastic.
The division currently focuses on 5 key languages- Tamil, Telugu, Malayalam, Punjabi, & Bengali.
