Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: The immersive experience was popular earlier, but the Covid-19 pandemic accelerated its application by several companies, making it take centre stage rather than being offered...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
Mumbai: Moving on to the next in our series of lighthearted snippets that peek into the minds of corporate executives by having them share their mantras...