The campaign is conceptualised by The Script Room.
Conceptualised by Lowe Lintas, the campaign features actor Prakash Raj.
The Bollywood actor talks about how he was driven by fitness in every phase of his life.
Using hi-tech DeepFake technology, the ad spot recreates Khan's popular character from the 90’s.
"It all comes down to whether the brand can walk the talk or not," believe the marketers.
