Creatives from Amazon, HUL, Marico, Mondelez & Whirlpool share laurels in the TV category.
Existing leadership team will continue to run the brand independently and build synergies.
Desai moved from Disney+ Hotstar after close to a three-year stint.
Launches campaign to highlight the superior purity of Saffola Honey.
The show will air every Sunday at 7 p.m, starting 22 August.
