The docu series will premiere exclusively on discovery+ starting 4 Aug 2022.
The campaign is designed and executed by Ogilvy.
Reveals why the brand with largely rural TG chose to challenge gender norms with its campaign
The #RasodeMeinMardHai ad spot features actors Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Sidd
Conceptualised by The Womb, the campaign addresses its 'doorstep gold loan offering'.