The Mankind Pharma exec delves into the brand strategy that helped it attain majority market share
The marketing campaign called #SheIsImperfectlyPerfect celebrates Mother’s Day.
The brand claims to have 82 per cent share in the Indian market.
The mandate includes all above-the-line and digital communication for Mankind Pharma brands.
The campaign involves 360-degree brand communications comprising mediums like TV, digital and prin
