CMAF to streamline content delivery and improve viewing quality.
Pandal rituals and celebrations are being live-streamed on the ZEE5 app from 7-17 September 2024
The campaign aims to boost AVOD content adoption on connected TV devices.
The multi-award-winning film has been directed by Atul Sabharwal.
The month-long campaign starting 10 August will stream 61 premium titles across languages for free
