The company is targeting 20 million subscriptions through the new offering.
All three launches will be promoted across channels like digital, retail and print media.
Bhujia contributes 35 per cent to the company’s namkeen category sales.
Targets Rs 15 crore sales from new product offerings under sub-brand 'Fatax'.
Bolsters PlayboxTV’s proposition, while driving reach for Zee5 & SonyLIV
