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DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
Mumbai: Cricket, often hailed as a religion in India, commands widespread excitement for a variety of reasons. Against the backdrop of this fervor, Star Sports eagerly...
Mumbai: The emergence of addressable TV has been nothing short of ground-breaking. Offering targeted advertising opportunities and personalized content delivery, addressable TV has swiftly carved out...
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