Conceptualised by Wunderman Thompson, Lifestyle launched two new 15-second digital-only TVC.
Zee Zest will create shows with user-generated content next year.
The company is targeting revenue growth in the auto, tech, lifestyle, FMCG and gaming categories.
Fazal’s poetic looks and noteworthy acting make him the next big crossover star.
The campaign is curated by Wunderman Thompson India.
