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MUMBAI: Sports lifestyle brand Puma India is shifting its marketing focus from lifestyle to performance this year. It has launched ‘The Nature of Performance’ campaign. This...
The year 2012 saw increased focus on localisation in the infotainment and lifestyle genre to attract more viewers – both in terms of local content...
MUMBAI: A day after announcing their media partner, online shopping portal Yebhi.com announced that Omnicom‘s TBWA will be handling the creative duties. Eleven Brandworks was the...
MUMBAI: Puma, the global- sport- lifestyle brand, has roped in Indian cricket team all rounder Yuvraj Singh as their brand ambassador. Singh will now be the...
MUMBAI: Tangerine Global, a global player in high-definition television (HDTV) programming for the five-star hospitality marketplace, has been selected by luxury group The Peninsula Hotels to...
