The division currently focuses on 5 key languages- Tamil, Telugu, Malayalam, Punjabi, & Bengali.
The success of the previous season has crossed 1.2 million plus listeners and fans.
The account will be handled by the agency’s Mumbai office.
The platform rolled out 15 multilingual ad spots to run throughout the cricket tournament.
The film is conceptualised by Leo Burnett India and directed by Shoojit Sircar.
