From 14-21 October, an awe-inspiring installation portrays Durga Pujo using Bengal's handlooms.
The group will be entrusted with 360-degree marketing duties.
The immersive optical illusion display was executed by Laqshya Media Group in Mumbai.
The 30-day campaign will be spread across airports, high-traffic roads, and other prominent areas.
According to the National Sample Survey Organisation (NSSO) ‘rural’ is an area with a Population Density of 400 per sq km and villages with clear surveyed...