Soft television demand, underperforming films and changing viewer habits drag revenues sharply lower.
Swift TV has announced a strategic content and distribution partnership with Kutingg, the digital entertainment subsidiary of Balaji Telefilms Limited, as part of its strategy to...
New platform promises fresh content every day, from soaps to micro dramas
Rs 350-cr OTT slate and big films power Balaji’s pivot
From snackable shorts to weekend binges, Balaji’s kutingg redefines digital drama
