Prime Video deploys seamless in-universe integrations across TV, digital and commerce
Maruti, HPCL, UltraTech, Pidilite and more bet on India’s longest-running quiz show
This collaboration with Zupee enhances viewer engagement and allows for big winnings
The partnership is in alignment with the brand's new campaign #GARVSEGOWARDHAN.
KBC has been a medium for contestants to put across their stories
