With 2.3x reach, 2.4x watch-time and peak views doubled, Bigg Boss 19 rules screens.
Season 12 kicks off Aug 29 with Shriram Finance, UltraTech, Birla Tilestix and Red Bull onboard.
Nodwin’s esports blockbuster adds women’s teams, campus champs and a Rs 1.5 crore pool.
Nine brands back India’s biggest reality show as it returns on 24 August with a twist.
Mega launch delivers 15.3 TVR; revamped format sends viewership soaring
