Ogilvy-crafted campaign reframes inclusion as fragrance expertise and innovation
ITC’s incense brand lets devotees light 1.3 lakh digital Diyas in record Deepotsav.
Virtual diyas and devotion meet technology for Deepotsav 2025
The incense sticks made of alum powder tend to improve the water quality
It allows devotees to immerse themselves in sacred rituals
This will close in 10 seconds
