NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised,...
BBC World has appointed Seema Kotecha as the new head of marketing based in London. Kotecha will work closely with BBC’s director of marketing Jane Gorard...
MUMBAI: The topline figures of the Indian Readership Survey (IRS) 2002 (round 10) were released today. The findings reveal that the Top 10 list for TV...
Amit Ray ko gussa kyon aata hai (what makes him angry)? In his capacity as a member of the Media Research User’s Council (MRUC) technical committee,...
Television and the Internet are the only media that have consolidated their reach in India in the period between December 2000 and June 2001, according to...