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MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time. BARC’s chairman...
NEW DELHI/MUMBAI: The revamped Indian Readership Survey (IRS) was supposed to create a new paradigm, but has instead turned out to be a nightmare for Media...
MUMBAI: Early this week, when Indian Readership Survey (IRS), which was published after a year, the Indian print media waited with bated breath to see how...
MUMBAI: Media Research Users Council (MRUC) at its Annual General Meeting has elected GroupM’s flagship agency, Mindshare Leader South Asia Ravi Rao as the new Chairman...
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten...
