Over 190 brands light up the IPL as mouth fresheners and biscuits grab the top 5 slots
From gaming apps to gutkha kings, advertisers go berserk chasing cricket’s billion-strong eyeballs
Cricket's cash cow delivers another bumper week as brands bowl over consumers
Ad volumes surge as categories & advertisers pile into IPL 18, in a battle for viewer attention
A wrap up of the first five matches shows that mouth fresheners and gaming platforms are dominating
