The short form video app has announced the #KhelTakaTak challenge.
The south Asian OTT to bring the IPL action live to nearly 100 countries across the globe.
Members get to have one-on-one virtual engagements with the players, autographed memorabilia.
Value proposition takes front seat over cost for IPL planning
The team saw a significant 50 per cent jump in it’s revenues from 2020.
