The IPL ad campaign is executed entirely on PowerPoint.
Conceptualised by The Script Room, the ad films are targeted at the cricket-viewing audience.
The campaign will be aired in eight regional languages during the IPL matches.
The three-film campaign was kicked off during the second leg of IPL 2021.
Conceptualised by The Womb, the films are directed by Vinil Mathew of Breathless Films.
